New York (CNN Business) Burger King is planning to test reusable containers starting next year as part of its efforts to reduce waste.
The trial is part of a partnership with TerraCycle’s zero-waste delivery platform, Loop. Customers can opt in for reusable packaging for menu items such as sandwiches, soft drinks, and coffee.
They can then return the reusable sandwich container or beverage cup to Burger King restaurants to be cleaned and reused.
But for those who participate, the program comes with a cost: Customers will be charged a small deposit upon purchase, and once the packaging is returned, they’ll receive a refund.
The reusable containers and cups will be introduced at select restaurants in New York, Portland, and Tokyo. The fast-food giant says it plans to add more cities following its first three locations afterward.
“During Covid, we have seen the environmental impact of increased takeaway ordering which makes this initiative by Burger King all the more important,” Tom Szaky, the founder and CEO of TerraCycle and Loop, said in a statement.
The program is a part of the company’s continuing sustainability efforts. In July, the fast-food chain announced a version of its Whopper made from lemongrass-fed beef, which it said would cut methane emissions … Read more.
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