CNN – A social media influencer died soon after live-streaming himself drinking several bottles of strong alcohol on China’s version of TikTok, state-run media in the country are reporting, in a development likely to renew debate about how to regulate the industry.
The influencer “Sanqiange” (or “Brother Three Thousand”) was found dead just hours after broadcasting himself taking part in a competition with a fellow influencer which involved drinking Baijiu, a Chinese spirit with a typical alcohol content of between 30% to 60%, Shangyou News reported.
One of his friends told the outlet that Sanqiange – identified by his real-life surname of Wang – had taken part in an online challenge known as “PK” against another influencer in the early hours of May 16 and live-streamed the results on his Douyin channel.
“PK” challenges involve one-on-one battles in which influencers compete with each other to win rewards and gifts from viewers, and often involve punishments for the loser – apparently in this case, drinking Baijiu.
“I don’t know how much he had consumed before I tuned in. But in the latter part of the video, I saw him finish three bottles before starting on a fourth,” the friend, identified only as Zhao, told Shangyou News.
“The PK games ended at around 1 a.m. and by 1 p.m., (when his family found him) he was gone,” he added …
From Wikipedia, the free encyclopedia
Baijiu, also known as shaojiu, is a colorless Chinese liquor typically coming in between 35% and 60% alcohol by volume.
Each type of baijiu uses its own type of qū for fermentation to create a distinct and characteristic flavor profile.
Baijiu is usually distilled from fermented sorghum, although other grains may be used; some southeastern Chinese styles may employ rice or glutinous rice, while other Chinese varieties may use wheat, barley, millet, or Job’s tears in their mash bills.
The qū starter culture used in the production of baijiu is usually made from pulverized wheat grain or steamed rice.
Because of its clarity, baijiu can appear similar to several other East Asian liquors, e.g. Japanese shōchū (25%) or Korean soju (20–45%), but it often has a significantly higher alcohol content (35-60%).