This Liquor Is 53% Alcohol, Tastes Like Fire, And China Can’t Get Enough Of It

Here's how this liquor brand took over China

CNN BUSINESS – When Costco opened its first store in China in 2019, it wasn’t just the hot rotisserie chickens and discounted Birkin bags that lured frenzied crowds.

A fiery, throat-tingling liquor called Kweichow Moutai also flew off shelves.

At 1,498 yuan, or $209 for a half-liter bottle, it might not sound like the kind of bargain Costco shoppers usually go for — but in this case, it absolutely was.

That price represented a steep discount over Moutai sold elsewhere — that is, if you could get your hands on it. The luxury spirit is so beloved in China, it sold out quickly.

Even amid a global pandemic, Kweichow Moutai, the company that makes the eponymous liquor, had a banner year:

- Advertisement -

its stock surged around 70% on the Shanghai Stock Exchange in 2020.

The company, which is part state-owned and part publicly-traded, is China’s most valuable firm outside of technology — worth more than the country’s four biggest banks.

Globally, its market cap has not only surpassed all other alcohol distillers like Diageo and Constellation Brands, but also Coca-Cola, which had long held the crown as the world’s largest beverage maker by market cap.

Valued at 2.7 trillion yuan, or $421 billion, Kweichow Moutai is worth more than Toyota, Nike and Disney, too.

“Anytime they have any stock [of the product] available, it’s going to be gone almost instantly,” said Ben Cavender, the Shanghai-based managing director of China Market Research Group. “You’ll see people clamoring [for it].”

- Advertisement -

Apart from the Chinese diaspora, however, Moutai is still virtually unknown overseas. Almost all — about 97% — of its sales come from China alone, according to its financial reports.

So how is a company that sells its products primarily in just one country now worth more than some longstanding global behemoths? …

Click source below to read more. 


- Advertisement -


Kamala: $1.9T Covid Bill Targets Aid To Black Americans

One day after the House advanced President Biden's $1.9 trillion COVID-19 relief package, Vice President Harris championed the proposed round of aid as much needed help for Black Americans, calling the pandemic an "accelerator" for "the fissures and the failures, the defects, the flaws in our system."

Gov. Noem Blasts Fauci, Media

South Dakota Gov. Kristi Noem, a Republican who notably never shut down her state's economy or aspects of her citizens' social lives, ripped New York Gov. Cuomo as an ironic media darling and Dr. Anthony Fauci as being chronically proven wrong in his prescriptions and predictions.

Tot, 21 Months, Died Of Fentanyl Overdose; Third Suspect In Custody

"This is one of those investigations that truly pulls on the heartstrings of everyone, as crimes against children do," US Marshal Nick Willard said. "The US Marshals Fugitive Task Force and countless other agencies worked tirelessly to ensure that all three of these fugitives were arrested so they can be brought to justice."

Entire Shipload Of 895 Cattle To Be Put Down Over Health Suspicions

PLUS: Blood-hued food coloring added to Impossible Beef  MADRID (AP) — Nearly 900 cattle that have been on a ship traveling the Mediterranean Sea for...
- Advertisement -