Walmart’s Plan To Attract Scotch Drinkers

Creative Commons CC0

Think Walmart shoppers drink only Busch beer and boxed wine? That’s about to change … 

Jan 3, 2020

Food Dive – Walmart has added more high-end alcoholic beverages to its shelves, Business Insider reported.

Products include craft beers, hard seltzers, canned wines and wine and spirits from brands like Buffalo Trace, Justin and Veuve Clicquot.

...article continued below
- Advertisement -

The upscale shift in adult beverages for Walmart started last spring and will continue throughout this year.

Sourcing from local suppliers is a major focus for Walmart, Jason Fremstad, vice president of adult beverages at Walmart, told Business Insider. So far the retailer has had more than 100 meetings with local and national craft suppliers and brewers.

Fremstad said Walmart is making these changes because shoppers are looking to purchase more premium alcohol options the retailer isn’t known to carry.

Tapping into these premium alcohols signals a shift for Walmart, which typically attracts budget-conscious shoppers.

But customers seem to be ready for the update. To test demand, Walmart brought a barrel of Buffalo Trace bourbon to one of its stores.

...article continued below
- Advertisement -

Bottles sourced from the barrel sold out within six days, according to Business Insider. …

Over the past few years, Walmart has been updating its stores and services to welcome a wider range of shoppers.

It’s rolling out a new-look produce department and sourcing more organic products. It’s also offering grocery delivery, pickup and alcohol delivery at hundreds of stores.

Adding new alcohol options is in keeping with that mission to nab new customers and upsell existing ones … Read more.


Vagina Tester From Walmart – Should You Buy One?

Walmart Bans This Item … They’re Just Too Dangerous

Alcohol Less Harmful For People Over 50?

MORE OF TODAY’S TOP HEALTH NEWS: Trebek Ends Chemo | Lizzo | Who Gets The Pets In A Divorce?

- Advertisement -


US Food Industry Poisons Consumers: Consumer Advocate

FOOD SAFETY NEWS – Some, I am sure, are a bit tired of my ranting about the FSIS doing its job and deeming Salmonella...

Judge Halts Federal Vaccine Mandate For Health Workers In Ten States

NEW HAMPSHIRE UNION-LEADER – A federal judge blocked the government on Monday from mandating COVID-19 vaccinations for health care workers in New Hampshire and...

Deadly Flu Season Forecast For Older Americans

WTOP – The flu season is beginning to gain traction with a predominant strain that concerns one infectious disease expert, and he’s urging everyone 6...

‘Vaccine Inequity’ Seen As Omicron Incubator

The emergence of the new omicron variant and the world's desperate and likely futile attempts to keep it at bay are reminders of what scientists have warned for months: The coronavirus will thrive as long as vast parts of the world lack vaccines.

Couple Pulled Off Plane After Fleeing Quarantine

Dutch authorities have isolated 61 people who tested positive for COVID-19 on two arriving flights originating from South Africa, Saturday, Nov. 27, 2021. Authorities are carrying out further investigations to see if any of the travelers have the omicron variant.

‘All-Or-Nothing’ Abortion Case Reaches Supreme Court

Both sides are telling the Supreme Court there’s no middle ground in Wednesday’s showdown over abortion. The justices can either reaffirm the constitutional right to an abortion or wipe it away altogether.

Omicron Finger-Pointing Begins

Many of the world's richest countries have spent the past year hoarding coronavirus vaccines, buying up enough doses to vaccinate their populations several times over and consistently failing to deliver on their promises to share doses with the developing world. The World Health Organization said the approach was "self-defeating" and "immoral."

Governors Urge Caution On Omicron

Governors across the United States tried to reassure Americans on Sunday that their administrations were closely monitoring the impact of a new coronavirus variant that has alarmed scientists.

FDA: Merck COVID Pill Effective, Safety Questions Remain

Federal health regulators say an experimental COVID-19 pill from Merck is effective against the virus, but they will seek input from outside experts on risks of birth defects and other potential problems during pregnancy.

Ivermectin, ‘Miracle Drug’?

MedPage Today – Pierre Kory, MD, one of the most vocal proponents of ivermectin, got COVID-19 in August, despite taking the anti-parasitic medication on...
- Advertisement -