SOUTHERN LIVING – Moist, tender, juicy—who doesn’t love a good rotisserie chicken? The smell of those crispy, golden-brown birds wafting through the grocery aisles is enough to make you buy one even when you weren’t planning to. I
t’s the perfect option for when you need dinner in a snap, or you simply want to jazz one up on its own.
We know that there are so many options to choose from when it comes to slow-roasted chicken, and how you plan to use it differs, too.
That’s why we tasted several store-bought rotisserie chickens and evaluated them based on taste, texture, and overall experience, so that you know what you’re getting yourself into next time you head to the store.
We cut up each rotisserie chicken into small, bite-sized pieces, so each tester could add some to their plate. Store packaging was hidden so testers tasted without seeing which brand they were tasting.
Editors sampled the chickens side by side, scoring them on taste, texture, and overall experience using a scale from 1 to 5.
After everyone ranked their picks, we tallied the results to find the winner.
The Contenders
- Sam’s Club
- Walmart
- Whole Foods
- Publix
- Costco
The Winner: Sam’s Club rotisserie chicken in a plastic container
“This is by far the most flavorful of all 5 chickens.”
“It’s the most flavorful and well-rounded in terms of taste and texture.”
“Most moist of the bunch. Good flavor on its own, but would be good in something too.”
“I like this one the best. It wasn’t dry or stringy like some others. It was moist, very tender, and didn’t have a weird aftertaste.”
The result was unanimous. Sam’s Club’s rotisserie chicken was the clear winner among our editors. Tender, meaty, juicy, and full of flavor, this rotisserie chicken checked all the boxes.

