Quantcast

‘Trader José’s’ Racist?

CNN – More than 1,700 people have signed a petition urging Trader Joe’s to change the labeling of some of its international food products, calling the grocery chain’s branding “racist.” [Since CNN published this report, the number of online signatures has surpassed 2,200.]

“The grocery chain labels some of its ethnic foods with modifications of “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes,” the petition, which a California high school senior launched two weeks ago, reads.

It cites:

  • “Trader Ming’s,” the grocery chain’s label for its Chinese products,
  • “Arabian Joe,” for its Middle Eastern products,
  • “Trader José,” for its Mexican products,
  • and a handful of others as examples.

“The Trader Joe’s branding is racist because it exoticizes other cultures – it presents ‘Joe’ as the default “normal” and the other characters falling outside of it,” the petition says.

The grocery store chain, which first opened in Pasadena, California, in 1967, said it has already “been in the process of updating order labels, and replacing any variations with the name Trader Joe’s.”

...article continued below
- Advertisement -

Taco shells sold at Trader Joe’s branded with “Trader Jose’s … ” Read more.

Trader Joe’s: Remove Racist Packaging From Your Products

Change.org – 2,218 have signed

We demand that Trader Joe’s remove racist branding and packaging from its stores. The grocery chain labels some of its ethnic foods with modifications of “Joe” that belies a narrative of exoticism that perpetuates harmful stereotypes. For

example, “Trader Ming’s” is used to brand the chain’s Chinese food, “Arabian Joe” brands Middle Eastern foods, “Trader José” brands Mexican foods, “Trader Giotto’s” is for Italian food, and “Trader Joe San” brands their Japanese cuisine.

Furthermore, the Trader Joe’s company takes pride in the fact that the founder, Joe Coulombe, took inspiration in building the Trader Joe’s brand from a racist book and a controversial theme park attraction, both of which have received criticism for romanticizing Western Imperialism and fetishizing non-Western peoples.

...article continued below
- Advertisement -

We learn directly from the Trader Joe’s website that the first Trader Joe’s store:

“had a nautical theme and it was run by people who were described as “traders on the high seas.” At the time, Joe had been reading a book called “White Shadows in the South Seas,” and he’d been to the Disneyland Jungle Trip ride, and it all just…coalesced. To this day, Trader Joe’s Crew Members consider themselves “traders on the culinary seas” and are known for their bright, tropical-patterned shirts…”

ALSO ON HEADLINE HEALTH TODAY: Ginsburg ‘Obscured The Truth’: Politico | Ghislaine’s Husband Outed | Fauci Praises NY Covid-19 Actions 

- Advertisement -

TRENDING

Biden Admin. Awards $150K To Florida District That Resisted DeSantis

WASHINGTON — The Biden administration said on Thursday that it was reimbursing a Florida school district that lost state money for imposing a mask...

Ivermectin: What The Evidence Says

Daily Briefing, September 21, 2021 ADVISORY BOARD – Ivermectin is an anti-parasite drug discovered in 1975. It was initially introduced as a drug for livestock,...

CDC Backs COVID Booster For Millions

AP – The Centers for Disease Control and Prevention on Thursday endorsed booster shots for millions of older or otherwise vulnerable Americans, opening a...

Doctors Charged In Massive Fraud Including False Covid Claims

NBC NEWS – The Department of Justice has announced criminal charges against 42 medical professionals, including 23 doctors, and nearly 100 other people for...

Middle-School Mom Rips School Board Over Anal Sex Reference

FOX NEWS – A Texas school district has removed a book from schools after an irate mother read aloud an excerpt about anal sex...

State Cops Sue Governor To Block Vaccine Mandate

FOX NEWS – The union that represents about 1,800 Massachusetts State Police troopers went before a judge Wednesday asking for a delay in the...

Vaccine Effectiveness “Appears To Wane Over Time”

(CNN) The protection provided by Covid-19 vaccines appears to wane over time, especially for people 65 and older, a US Centers for Disease Control...

Frozen Shrimp From India? Throw It Back [Check Labels Now]

FOOD SAFETY NEWS – Officials say a Salmonella Weltevreden outbreak linked to imported, cooked, frozen shrimp is over, but they are concerned some consumers...

“Biden’s Failure During A National Health Crisis” – Kaiser

KAISER HEALTH NEWS – President Joe Biden’s failure to name someone to lead the Food and Drug Administration, more than 10 months after the...

Rising Covid Death Count “A Real Failure Of Society”

For health workers, the deaths, combined with misinformation and disbelief about the virus, have been "heart-wrenching, soul-crushing."
- Advertisement -