Quantcast

Top Anheuser-Busch Marketing Executives Responsible For Boycott Are No Longer Employed

THE DAILY CALLER – The two top Anheuser-Busch marketing executives who were placed on leave amid the company shakeup no longer work for the brand, a source inside Anheuser-Busch confirmed in texts obtained by the Daily Caller on Tuesday.

Group Vice President for Marketing Daniel Blake and Bud Light Marketing Vice President Alissa Heinerscheid are “gone gone,” according to obtained text messages with a current regional head of marketing. The Caller is granting anonymity to the source to discuss legally fraught internal company policy.

“To my understanding if we publicly announced the word ‘fire’ it opens up the potential for them to sue us. Thats why we said leave of absence,” the source said in a text message obtained by the Caller.

“The wholesalers would have had an absolute HAY DAY with leadership if they didn’t remove her,” the source inside the company also said.

“To be fair- Daniel Blake was actually awesome. I think he was just caught in cross fire. But also he did hire her… so that’s a fault,” the source continued.

...article continued below
- Advertisement -

“Wholesalers were told they are both gone for good by leadership during in person conversations. They already shifted all their direct reports to new people and the head of marketing,” the source added in another text message obtained by the Caller.

Earlier in June, Bud Light parent company Anheuser-Busch opened an email the Caller sent asking for specifics about Blake and Heinerscheid but did not reply.

The Caller specifically asked whether the two were still on leave, whether they were on paid leave or unpaid leave and whether they would be returning to work if they hadn’t yet. The company was given multiple days to respond to the deadline.

 

 

- Advertisement -
- Advertisement -
- Advertisement -

TRENDING

- Advertisement -
- Advertisement -