WEBMD – Generations of Americans grew up being told that breakfast cereals like Corn Flakes and Raisin Bran were healthy ways to start their days.
But now, under new federal guidelines, those cereals and other mainstays of the breakfast table can no longer make that claim.
Here are seven common American brands that don’t meet the “healthy” label standards:
- Raisin Bran (9 grams of added sugars)
- Honey Nut Cheerios (12 grams of added sugars)
- Corn Flakes (300 milligrams of sodium; 4 grams of added sugars)
- Honey Bunches of Oats, Honey Roasted (8 grams of added sugars)
- Frosted Mini Wheats (12 grams of added sugars)
- Life (8 grams of added sugars)
- Special K (270 milligrams of sodium; 4 grams of added sugars) … READ MORE.
FDA Proposes Updated Definition of ‘Healthy’ Claim on Food Packages to Help Improve Diet, Reduce Chronic Disease
For Immediate Release:
U.S. Food and Drug Administration – Today, the U.S. Food and Drug Administration proposed updated criteria for when foods can be labeled with the nutrient content claim “healthy” on their packaging. This proposed rule would align the definition of the “healthy” claim with current nutrition science, the updated Nutrition Facts label and the current Dietary Guidelines for Americans.
More than 80% of people in the U.S. aren’t eating enough vegetables, fruit and dairy. And most people consume too much added sugars, saturated fat and sodium. The proposed rule is part of the agency’s ongoing commitment to helping consumers improve nutrition and dietary patterns to help reduce the burden of chronic disease and advance health equity.
The proposed rule comes on the heels of the White House Conference on Hunger, Nutrition, and Health, as well as the release of the related national strategy, which aims to end hunger, improve nutrition and physical activity, reduce diet-related diseases and close disparity gaps by 2030.
“Nutrition is key to improving our nation’s health,” said HHS Secretary Xavier Becerra. “Healthy food can lower our risk for chronic disease. But too many people may not know what constitutes healthy food. FDA’s move will help educate more Americans to improve health outcomes, tackle health disparities and save lives.”
The proposed rule would update the “healthy” claim definition to better account for how all the nutrients in various food groups contribute and may work synergistically to create healthy dietary patterns and improve health.
Under the proposed definition for the updated “healthy” claim, which is based on current nutrition science, more foods that are part of a healthy dietary pattern and recommended by the Dietary Guidelines would be eligible to use the claim on their labeling, including nuts and seeds, higher fat fish (such as salmon), certain oils and water.
“Diet-related chronic diseases, such as cardiovascular disease and Type 2 diabetes, are the leading causes of death and disability in the U.S. and disproportionately impact racial and ethnic minority groups,” said FDA Commissioner Robert M. Califf, M.D. “Today’s action is an important step toward accomplishing a number of nutrition-related priorities, which include empowering consumers with information to choose healthier diets and establishing healthy eating habits early. It can also result in a healthier food supply.”
Under the proposed definition, in order to be labeled with the “healthy” claim on food packaging, the products would need to:
- Contain a certain meaningful amount of food from at least one of the food groups or subgroups (e.g., fruit, vegetable, dairy, etc.) recommended by the Dietary Guidelines.
- Adhere to specific limits for certain nutrients, such as saturated fat, sodium and added sugars. The threshold for the limits is based on a percent of the Daily Value (DV) for the nutrient and varies depending on the food and food group. The limit for sodium is 10% of the DV per serving (230 milligrams per serving).
For example, a cereal would need to contain ¾ ounces of whole grains and contain no more than 1 gram of saturated fat, 230 milligrams of sodium and 2.5 grams of added sugars.
“Healthy eating patterns are associated with improved health, yet most people’s eating patterns do not align with current dietary recommendations,” said Susan Mayne, Ph.D., director of the FDA Center for Food Safety and Applied Nutrition. “In addition to today’s action, we continue to advance a number of FDA initiatives and explore new ways to coordinate, leverage and amplify important work going on across the nutrition ecosystem to help improve people’s diets and make a profound impact on the health of current and future generations.”
Along with empowering consumers, adopting the updated definition may help foster a healthier food supply if some manufacturers reformulate (e.g., add more vegetables or whole grains to meet criteria) or develop products that meet the updated definition.
Because consumers have long been interested in finding ways to more easily identify healthy foods, the agency is also in the process of studying and exploring the development of a symbol that manufacturers could use to show that their product meets the “healthy” claim criteria. The agency realizes that consumers are busy and, while shopping, may be seeking a quick way to identify and select healthy products. The updated “healthy” claim, and potential symbol, together would act as quick signals to help consumers identify healthier food choices more easily.
The FDA is participating in today’s White House Conference on Hunger, Nutrition, and Health and will continue to take steps in support of the national strategy to improve nutrition and health and empower all consumers to make and have access to healthy choices. Specifically, the agency remains committed to continuing to create a healthier food supply through its recently released guidance to reduce sodium in processed, packaged and prepared foods; to providing consumers with accessible nutrition information about the foods they eat; and to providing industry with recommendations on how to use dietary guidance statements on food labeling. Future planned actions include:
- Developing a front-of-package (FOP) labeling system to quickly and more easily communicate nutrition information to empower consumers to make healthy decisions.
- Facilitating making nutrition information easily available when grocery shopping online.
- Facilitating lowering the sodium content of food in the food supply, including by issuing revised, lower voluntary sodium reduction targets for industry.
- Holding a public meeting regarding future steps the federal government could take to facilitate lowering added sugar consumption.
- Releasing additional education and outreach efforts to ensure that parents and caregivers are aware of the latest recommendations for healthy eating in young children and for taking steps to reduce exposure to toxic elements in food. | SOURCE.