CNN – Subway is resurrecting its discounted footlong promotion, as stubbornly high inflation has led to a sluggish start to the year across the fast-food industry.
Restaurant chains have scrambled over the past year to attract customers who are fed up with high prices.
Although some have succeeded with limited-time promotions, others like McDonald’s, Chili’s and Taco Bell have found more success with offering value meals.
Americans continue to be willing to spend – if they feel like they’re getting good bang for their buck.
Beginning Friday for a limited time, Subway will sell any footlong sandwich for $6.99 — a steep discount considering that some footlongs can cost as much as $14 in some cities.
However, the offer is only available via its app or website with the code “699FL.”
“People continue to watch their spending but don’t want to sacrifice quality, quantity and taste for value when dining on the go,” said Doug Fry, president of Subway North America, in a press release.
“With the return of the $6.99 ‘Any Footlong’ offer, Subway is delivering on all three, with freshly made, great-tasting sandwiches at an exceptional value” …
