INVESTOPEDIA – McDonald’s said it wants to raise its share of the chicken market, and plans to test a bigger burger.
The fast-food chain’s chief financial officer (CFO) said at an investor conference that lower-income customers of the company are choosing to eat out less often.
“You’re starting to see food-at-home inflation versus food-away-from-home getting back to its more, I think, historical dynamic, which means I think some of those consumers are just choosing to eat at home more often,” CFO Ian Borden said.
Borden also said McDonald’s wants to increase sales in areas like chicken-based menu items, and plans to test a few larger burger options.
Another area Borden said the company wants to improve is coffee, both in overall taste and the consistency customers get across different locations.
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McDonald’s shares finished almost 4% lower Wednesday at $282.86. They’ve lost close to 5% of their value so far this year …
