EAT THIS, NOT THAT!
Wondering what to expect from the Golden Arches in 2023? More innovative advertising campaigns, fresh takes on menu classics, and a whole lot of chicken.
Oh, and did we mention the futuristic take-out-only location featuring a conveyor belt?
When it comes to fast food supremacy, McDonald’s is undeniably king of the hill. The chain routinely blows its competitors out of the water in terms of profitability and revenue.
For instance, in 2021 it reported over $23 billion in revenue. Meanwhile, Yum Brands!, the parent company of KFC, Pizza Hut, and Taco Bell, reported around $6.5 billion in revenue that same year.
Dominance like that doesn’t happen overnight. McDonald’s has been building its fast-food empire ever since Ray Croc bought the company in 1961 and took the brand global.
Of course, now is hardly the time for Mickey D’s to rest on its laurels; the restaurant juggernaut has big growth plans for 2023 in the form of its Accelerating the Arches 2.0 Strategic Plan.
ATA 2.0 is all about McDonald’s three M-C-D Pillars:
- Maximizing marketing (brand awareness, affordability)
- committing to core products (burgers, chicken, coffee), and
- doubling down on the four Ds (delivery, drive-thru, digital, and development).
President and chief executive officer Chris Kempczinski said in a Jan. 6 memo sent to McDonald’s employees all over the world:
“As we begin 2023 from a position of strength, we cannot stand still. As Ray Kroc used to say, ‘If you’re not green and growing, you’re ripe and rotting.’ Fortunately, there remains so much growth potential within our ‘M-C-D’ pillars. “However, to realize the full potential of our strategy, we must also objectively assess areas we can do better,”