LONDON (AP) — McDonald’s lost a European Union trademark dispute over the Big Mac name after a top European Union court sided Wednesday with Irish fast food rival Supermac’s in a long-running legal battle.
The EU General Court said in its judgment that the U.S. fast food giant failed to prove that it was genuinely using the Big Mac label over a five-year period for chicken sandwiches, poultry products or restaurants.
The Big Mac is a hamburger made of two beef patties, cheese, lettuce, onions, pickles and Big Mac sauce.
The decision is about more than burger names. It opens the door for Galway-based Supermac’s expansion into other EU countries.
The dispute erupted when Supermac’s applied to register its company name in the EU as it drew up expansion plans. McDonald’s objected, saying consumers would be confused because it already trademarked the Big Mac name.
Supermac’s filed a 2017 request with the EU’s Intellectual Property Office to revoke McDonald’s Big Mac trademark registration, saying the U.S. company couldn’t prove that it had used the name for certain categories that aren’t specifically related to the burger over five years …
The Best Homemade Big Mac Recipe
AN AFFAIR FROM THE HEART – First off — you need to make that “special sauce.”
You know the one — if you were raised in the time of the McDonald’s jingle — there is no way you forgot it!
” two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun!”
Ingredients In Copycat McDonald’s Big Mac:
- For the Sauce: mayo, French Dressing, sweet relish, dill pickle juice, sugar, dried minced onion, ketchup, salt
- For the Burgers: lean ground beef, salt & pepper
- For Serving: sesame seed buns, butter, shredded lettuce, dill pickles, minced onion, American cheese
I did a lot of research on the sauce. Most of the recipes were pretty close to the same.
They all called for relish — some of them sweet relish, some of them dill relish, some of them both. Most called for vinegar, so I did a little taste testing, and I went with sweet relish, and in place of the vinegar, I used dill pickle juice.
Mix it all together and refrigerate over night. Let those flavors get a chance to get cozy with one another.
Now you are all ready to build your Big Macs!
You will need sesame seed buns, like the song says … but remember, you need two bottoms and one top bun for each Big Mac. (Use the leftovers for garlic bread like we did!) …
