CNN Business – McDonald’s is discontinuing its selection of baked goods less than three years after their debut.
The chain confirmed that its McCafé bakery lineup, consisting of an apple fritter, blueberry muffin and cinnamon roll, is being phased out beginning this month.
In a statement to CNN, McDonald’s said it’s “always listening to our fans and adjusting our menu based on what they crave,” signaling that perhaps the items weren’t selling as strongly as they once were.
The chain pointed to its other remaining sweet treat options, like chocolate chip cookies and apple pies, as alternatives.
McDonald’s (MCD) rolled out the bakery lineup in October 2020, marking the first time in roughly a decade that it sold new bakery items.
It was aimed at igniting orders during the mornings, where the restaurant chain found itself struggling against new competitors (like Wendy’s) and changing habits due to people working from home during the height of the pandemic.