New York, CNN — Chicken has quickly become the fast-food menu item of choice for American consumers, putting McDonald’s in a tough spot.
Chicken revenue at McDonald’s fell behind the explosive sales at Raising Cane’s, Wingstop and other chicken-centric chains, as well as new entrants like Taco Bell, which all sell crispy chicken tenders and nuggets.
So McDonald’s revealed Thursday that it will bring back its eagerly anticipated chicken strips following a five-year disappearance.
Beginning May 5, the chain will start selling McCrispy Strips, which are all-white chicken tenders coated in crispy, golden-brown breading.
The tenders are an extension of the chain’s crispy chicken sandwich, its last permanent menu item, which McDonald’s began selling in 2021 after a Popeyes version exploded in popularity.
McDonald’s is also adding a new, Creamy Chili dip. The tenders will be served in three or four pieces, along with other sauces, including barbecue, spicy buffalo and ranch dressing.
Chicken strips were pulled from McDonald’s menus in 2020 …
