FORTUNE – It’s been seven years since McDonald’s did away with the snack wrap.
But die-hard fans of the food item have been demanding its return ever since. Now they might get their wish, but not at the place they would expect.
Wendy’s has announced the addition of a Grilled Chicken Ranch Wrap to its spring menu, looking to offer fans a lighter option than hamburgers, while not missing the chance to take a dig at its competitor.
“There are many who’ve tried to master the grilled chicken wrap, but we’re not snacking around with our offering,” said John Li, vice president of culinary innovation for The Wendy’s Company in a statement.
It’s a different enough wrap that the chain can avoid legal headaches (Wendy’s offers grilled chicken vs McDonald’s fried option, for instance.) But it’s close enough …
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