Ketchup Canceled? McDonald’s Is Launching an “Exciting New Dipping Sauce” [Try not to laugh]

McDonald's is betting that a segment of its audiience with prefer dipping fries in "a combination of ginger, garlic, and soy, with a slight kick of heat from chili flakes" over all-American ketchup ...

EAT THIS, NOT THAT! –  McDonald’s fans, rejoice! The chain just announced its first new dipping sauce of 2024—and it goes hand in hand with an immersive and wildly unique Golden Arches campaign.

A brand-new Savory Chili Sauce will hit McDonald’s menus in the United States and across the globe on Feb. 26. In a press release, McDonald’s said that the sauce provides “an energetic blast of flavor” through a combination of ginger, garlic, and soy, with a slight kick of heat from chili flakes.

The limited-edition sauce is part of a larger launch that pays homage to “WcDonald’s,” the name that has long been used to refer to McDonald’s in Japanese-style anime and in comic books called manga. The potent flavors in the new sauce are meant to mirror “the bold, dynamic spirit of your favorite anime heroes,” according to the release.

McDonald’s Savory Chili WcDonald’s Sauce

“Anime is a huge part of today’s culture, and we love that our fans have been inviting us into the conversation for years,” Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, said in a statement.

“The WcDonald’s universe is a reflection of what fans have created. It honors their vision and celebrates their creativity, while authentically bringing it to life in our restaurants for the first time ever.”

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Alongside the new sauce, McDonald’s has several other goodies in store for customers as part of the WcDonald’s campaign. Restaurants will receive new manga-inspired packaging designed by the Japanese manga artist and illustrator Acky Bright.

McDonald’s also teamed up with the Japanese animation house Studio Pierrot to create the first-ever official WcDonald’s anime …


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