Fruit Loops promotes free access to a digital library for kids that teaches “equality, diversity and inclusion”

@KelloggsUS wants to indoctrinate your children with breakfast cereal | PLUS: How corporate America is slashing DEI workers amid backlash to diversity programs

reddit.com/r/Conservative – Fruit Loops promotes free access to a digital library on their cereal boxes for kids.

The library offers a range of books to teach kids themes of “equity, diversity, and inclusion.”

Fruit Loops faces boycott calls; “getting the Bud Light treatment”

NEWSWEEK – Kellogg’s cereal brand Froot Loops is facing boycott calls for offering consumers a digital library of children’s books that promote equality, diversity, and inclusion (ED&I).

Boxes of the cereal in Canada include a promotional tag to a free online library. Purchasers and their families can use the resource to learn how incredibly colorful and diverse the world can be. Newsweek has contacted representatives of Kellogg’s via email for comment.

Per the corresponding website, the library “was created with the help of our partners at BGC Canada [formerly known as Boys & Girls Clubs of Canada] and Kids Can Press to help families explore diverse topics.” The books include themes on racial and cultural inclusivity, as well as kindness and acceptance.

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However, the new initiative has sparked boycott calls on social media, as users call for the brand to “get the Bud Light treatment.”

This refers to a boycott of the beer brand among a faction of detractors who objected to its brief marketing partnership with transgender TikTok star Dylan Mulvaney earlier this year.

The months-long fallout saw several other brands hit with boycott calls for such actions as supporting LGBTQ+ people … READ MORE. 

Other news and views: 

“The Kellogg Co. appears to be on track to achieve its 2025 goals for equity, diversity, and inclusion (ED&I), including improvements in key gender and racial representation metrics, according to an April 10 announcement.” – hrdive.com, April 19, 2023

“Queerbaiting is a marketing technique … in which creators hint at, but then do not actually depict, same-sex romance or other LGBT representation.”
– Tokenism Disguised as Diversity, MDST 485 Class Blog, Metropolitan State University, April 19, 2022

Diversity is Bullshit”

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“Diversity is Bullshit: I do not care about your race. If you are black, white, Hispanic, Latino, Asian, whatever. If I need people to get something done and a bunch of white dudes are the highest qualified workers, I’m gonna hire them. If I need a job done that women would be better at, I would hire women. It makes no difference to me your race, age, or gender. I am not going to pass up a higher qualified employee just to meet diversity standards because that is a waste of somebody who worked hard to get the job, compared to the guy or girl I actually hired with less experience. I understand diversity at a racial standpoint, to avoid racist employers from only hiring a certain race, but it makes no difference to me.” – Dave, reddit.com/r/unpopularopinion, 5 yrs ago

“What if Diversity Training Is Doing More Harm Than Good?”
– By Jesse Singal, THE NEW YORK TIMES, Jan. 17, 2023

How corporate America is slashing DEI workers amid backlash to diversity programs

DEI officers say they’ve faced cuts in the years since George Floyd’s murder.

ByKiara Alfonseca and Max Zahn
July 7, 2023, 6:26 AM

ABC NEWS – Years after the death of George Floyd shined a spotlight on societal inequities, diversity professionals say some companies are turning their backs on the progress that’s been made to address them.

Madison Butler is one of the many diversity, equity, and inclusion (DEI) professionals that companies previously brought on their payroll to ensure their business is equitable and accessible for people of all backgrounds.

But in recent months, Butler said she has found it increasingly hard to find work — and she’s not alone.

DEI positions have been disproportionately hit by layoffs across industries, but particularly at tech companies, which have faced financial challenges as sales slowed from the blistering pace attained during the pandemic.

When Butler reached out to DEI professionals who planned to hire her for consulting, she said companies have told her: “‘Oh, this person is no longer with the company.’ ‘Oh, this person has been laid off.’ ‘Oh, this person no longer works here effective last month’ …



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