NATIONAL REVIEW – Governor DeSantis on Monday slammed Bud Light, which has recently faced massive backlash for its partnership with transgender influencer Dylan Mulvaney, for alienating its conservative consumer base.
“Why would you want to drink Bud Light?,” DeSantis said in an interview with journalist Benny Johnson.
“That’s them rubbing our faces in it, and these companies that do this, if they never have any response, they’re just going to keep doing it. . . . I think we have power as consumers to make our voice heard.”
DeSantis advised consumers to be wise about how they conduct their boycotts to effect change.
“Sometimes conservative consumers aren’t going to make a dent in some companies. This one is. If you don’t have conservative beer drinkers, you’re going to feel that,” he said.
The Bud Light scandal is not an isolated incident, he said, but rather a demonstration that “corporate America is trying to change our country.”
“I’d rather be governed by we the people rather than woke companies, so I believe pushback is in order across the board, including with Bud Light,” he said.
Since the brand and Mulvaney announced their collaboration, Anheuser-Busch — Bud Light’s parent company — has shaved $3 billion off its market capitalization, which went from $132 billion to $129 billion, according to the Daily Mail. [UPDATE: Anheuser-Busch’s market capitalization has fallen further to 112.14 billion as of Apr 18, 11:15 AM EDT.] …
EXCLUSIVE: Gov. DeSantis On Bud Light Boycott:
"Why would you want to drink Bud Light?
If we don't push back they're gonna keep doing it. If you don't have conservative beer drinkers, they're gonna feel that.
It's a righteous. Pushback is in order.
I'll never drink Bud again" pic.twitter.com/tIOI1W8c1J
— Benny Johnson (@bennyjohnson) April 17, 2023
