THE INDEPENDENT – PepsiCo will soon debut a line of Doritos and Cheetos without any artificial colors or snacks, as the Trump administration pushes companies to ditch synthetic additives.
The Simply NKD line of snacks, expected in stores on December 1, will taste like the originals and still retain signature flavors including Flamin’ Hot Cheetos and Cool Ranch Doritos, though customers will note the snacks will be a lighter color than they’re used to, according to the company.
The new offerings, teased in October, will be sold at the same prices as the originals, which will remain on the market.
Around 40 percent of the company’s U.S. products currently contain synthetic dyes, per PepsiCo.
The Trump administration announced in April it was seeking to get all petroleum-based synthetic dies out of the food supply by the end of next year.
“For too long, some food producers have been feeding Americans petroleum-based chemicals without their knowledge or consent,” Health and Human Services Secretary Robert F. Kennedy Jr., the force behind the administration’s “Make American Healthy Again” push, said at the time …
