Benzinga – As Bud Light, once a beloved contender among the country’s favorite beers, spirals down to the 14th spot, the repercussions resonate far beyond the brand itself.
A recent YouGov survey reveals the decline in Bud Light’s ranking, casting it below competitors like Pabst Bue Ribbon, Miller Genuine Draft and Miller Lite.
This seismic shift in popularity jeopardizes the livelihoods of the 65,000 people whose economic well-being is intricately tied to Anheuser-Busch InBev’s success.
Anheuser-Busch CEO Brendan Whitworth has taken full responsibility for the controversial promotion involving transgender influencer Dylan Mulvaney that caused sales to plummet. [And yet he has neither resigned nor apologized. – HH]
In an interview with CBS, Whitworth emphasized that he is ultimately accountable for the actions of the company, expressing concern for the people whose livelihoods depend on Anheuser-Busch.
“As long as the company fails to acknowledge or address the concerns, it is anticipated that the boycotts will persist.”
“It’s the impact honestly on the employees that weighs the most on me,” he said.
Whitworth called on people not to punish the workforce but rather to attribute blame to him. He made it clear that he acknowledges the repercussions of the promotion and urged consumers to continue supporting Bud Light.
While Anheuser-Busch has attempted to downplay Mulvaney’s role in its overall strategy, Whitworth confirmed that the company will maintain its partnerships without making any changes.
He did not explicitly apologize for the collaboration with Mulvaney, despite some consumers demanding an official acknowledgment of the mistake as a prerequisite for restoring their patronage.
The company’s actions have been perceived as a breach of the unspoken “bar rules” that strictly discourage discussions of politics or religion.
In an effort to revive sales and regain consumer trust, Whitworth and Bud Light’s brand head Todd Allen launched a new summer campaign …