AL.COM, ALABAMA – Bud Light maker Anheuser-Busch is launching a new summer ad campaign with weekly $10,000 giveaways in the wake of the disastrous partnership with transgender influencer Dylan Mulvaney.
The company released a 1-minute commercial this week set to the 1979 disco hit “Good Times” featuring people navigating hazards of summer like hot pavement, sunburn and summer storms.
In a press release, Anheuser Busch said future ads will include country music singers and NFL players.
Todd Allen, Vice President of Marketing for Bud Light, said:
“Bud Light established our ‘Easy to Drink, Easy to Enjoy’ platform at the Super Bowl and we are continuing to build on that message as we unveil our new ‘Easy to Summer’ commercial to officially kick off summer” …
Bud Light’s Pain Has Been Molson Coors’ Gain. What Happens Next.
By Adam Clark, June 23, 2023
Molson Coors stock is up 30% this year so far.
BARRON’S – Beer drinkers have been opting for Coors Light in the wake of the controversy over Bud Light’s marketing campaign. But investors should be wary of taking that as a reason to chase the stock rise in Molson Coors, according to analysts at Wells Fargo .
Molson Coors has gained market share following the backlash against Anheuser-Busch InBev’s Bud Light, after a transgender social media personality named Dylan Mulvaney promoted Bud Light on Instagram.
Wells Fargo’s analysts, led by Chris Carey, say that Molson Coors is on track for a 6.9% rise in U.S. volumes this year from the prior year.
However, Carey argues that Molson Coors shares currently look to be priced on the questionable assumption the company will hold onto all of its market-share gains.
“TAP may hold[ [its] recent gains. But… we think prospects of ‘share reversal’ probably get contemplated more than the upside case in the months ahead,” Carey wrote.
Carey raised his target price on Molson Coors stock to $64 from $60 but kept an Underperform rating on the stock … READ MORE.
