FOX NEWS – Anheuser-Busch distributors in rural areas of the Heartland and South are “spooked” after widespread backlash to Bud Light celebrating transgender activist Dylan Mulvaney’s “365 Days of Girlhood” with a polarizing promotion, according to the trade publication Beer Business Daily.
Earlier this month, the trans activist revealed that the beer company sent packs of Bud Light featuring the influencer’s face as a way to celebrate a full year of “girlhood” that Mulvaney recently reached.
Mulvaney said the cans were her “most prized possession” on Instagram with a post featuring “#budlightpartner.” A video then featured Mulvaney in a bathtub drinking a Bud Light beer as part of the campaign.
The announcement was met with significant criticism, with some Twitter users describing the ad campaign as the latest attempt to push gender propaganda. Many people mocked Bud Light over the partnership, conservative rocker Kid Rock even used several Bud Light cases for target practice in a viral video, and there have been calls to boycott.
Beer Business Daily, a popular beer industry trade publication, promised to view the situation “purely from a marketing and sales perspective” without putting a spotlight on political and social ramifications.
The publication noted that Mulvaney had piled up over one billion TikTok views, and her fanbase is largely made up of Gen Z members that beer companies are “desperate” to reach.
“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the trade publication wrote.
In the short term, Beer Business Daily noted that data is very limited but “it appears likely Bud Light took a volume hit in some markets over the holiday weekend,” noting that the rural customers are also most likely to celebrate Easter.
‘I’ve never seen the country so hotly divided, sadly,” the author wrote.Beer Business Daily charges $890 per year for access to what’s billed as “the inside scoop of the beer industry.”
The beer juggernaut has stood by the polarizing decision.
“Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics …