Advil Marketers Introduce “The Advil Pain Equity Project”
How do you get blacks to buy more Advil? Tell them they’re victims of racism, according to the new pitch from Advil owner the Haleon Group, quoted below
“HALEON GROUP OF COMPANIES – The Advil Pain Equity Project is a long-term commitment to champion equitable and accessible pain relief, created by Advil and launched in partnership with Morehouse School of Medicine and BLKHLTH.
“The Advil Pain Equity Project’s first campaign, Believe My Pain, is focused on illuminating the issue of pain inequity in Black communities.
“Advil believes that true pain relief is achieved by targeting pain at the source. That’s why Advil, Morehouse School of Medicine and BLKHLTH have decided to team up in a mission for pain equity. Together, we’re committed to taking on challenges at the source—through various research, educational and community initiatives.”
If black people have arthritis or back pain, it must be white people’s fault …
“In July 2023, 7 members of the Black community shared their experiences with pain inequity.
“Their stories are different, but they all have one thing in common: no one believed their pain was real … “
