DailyWire.com – The razor manufacturing company Braun is being slammed for a “shockingly immoral” promo featuring a shirtless woman who identifies as transgender and has visible mastectomy scars.
The Telegraph reported on Monday that the U.K. branch of the grooming company has featured a woman identifying as a man to model the company’s Series X hybrid trimmers.
The female model appears to have undergone a double mastectomy, a procedure frequently done when women who identify as men have their breasts removed to look less feminine.
Maya Forstater, the executive director of Sex Matters, told the Telegraph:
“Promoting the removal of healthy breast tissue is not only shockingly immoral, but against advertising standards guidance to not glamourise or trivialize cosmetic surgery.
“The campaign perpetuates the terrible lie that women can become men if they have their breasts removed and take hormones.”
The company appears to have worked with the woman before, as an unlisted YouTube ad from December 2022 for the Braun Series X shows. The model seems to go by the name “Michael” but has not yet been further identified.
The Daily Wire reached out to Braun U.K. for further comment on the model and the ad.
Braun is just the latest grooming company to face backlash for its promotion of transgender ideology.
Calls to boycott Harry’s Razors came earlier this year after it partnered with a woman who identifies as a man and who had her breasts removed …