NY POST – Since March 31, shares of Bud Light’s parent company have fallen by nearly 4% — knocking down the company’s market capitalization from $132 billion to $127 billion on Wednesday.
Anheuser-Busch stock fizzled more than 1.5% on Wednesday.
The company is dealing with the fallout from conservatives over its deal with Dylan Mulvaney, the 26-year-old transgender influencer with more than 10 million followers on social media.
Mulvaney had posted videos and photos on social media promoting her sponsorship deal with Bud Light, which produced specially made cans with Mulvaney’s likeness to commemorate the partnership.
The Mulvaney endorsement deal prompted Kid Rock to shoot up several cans of Bud Light with an assault rifle … READ MORE.
Bud Light Doesn’t Seem to Understand Its Own Consumers
By JIM GERAGHTY, April 13, 2023
NATIONAL REVIEW – On the menu today: You want to read about the culture wars? Fine, let’s talk about the culture wars.
There’s just one problem with the contention that Bud Light’s decision to hire Dylan Mulvaney to tout its brand of light beer is a ham-fisted effort to increase the company’s rating in the Human Rights Campaign-managed “Corporate Equality Index.”
Anheuser-Busch already has a perfect score in the Corporate Equality Index. Now, it appears that those who make the advertising decisions for Anheuser-Busch really think this is a good idea, and a key step in building the future of the brand.
The Great Bud Light War of 2023
Over on the home page, Charlie writes about Bud Light’s vice president of marketing, Alissa Heinerscheid, and what she means when she says “inclusive.”
When I heard that Heinerscheid had declared that she felt a “need to evolve and elevate this incredibly iconic brand” and that “Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” I wondered if she herself drank or enjoyed Bud Light … READ MORE.
