Yahoo! Social media personality and Barstool Sports president Dave Portnoy didn’t hold back when sharing his thoughts on NFL legend Tom Brady’s revelation that he cloned his dog, Lua, who died in 2023.
Portnoy reacted to the bizarre decision on social media after the Super Bowl champion praised the biotech company that helped preserve his late pup’s legacy in November 2025.
And he wasn’t alone, as many social media users also shared disheartened reactions to Brady’s announcement, questioning why the 48-year-old chose to clone rather than adopt.
This isn’t the first time Portnoy has been critical of Brady, either, as he slammed the athlete just months ago, branding him a “money wh-re.”
As previously reported by The Blast, Brady opened up about his decision to clone his late pit bull, Lua, who died in 2023.
The father of three partnered with a biotech company that he invests in, Colossal Biosciences, which helped him replicate his former pup.
Brady’s new dog is named Junie, and Portnoy’s reaction on X, formerly Twitter, to the revelation was blunt, calling it “weird as f-ck.”
Colossal Biosciences also acquired Viagen, the same tech company that gained prominence for helping Barbra Streisand and Paris Hilton clone their dogs in 2017 and 2022, respectively.
To accomplish this, Viagen relies on its “exclusive licensing and access to the breakthrough technologies” developed by the Roslin Institute of Edinburgh, which famously cloned Dolly the Sheep in the ’90s.
Viagen has reportedly cloned more than 15 species, including the endangered black-footed ferret, and “holds a vast bank of genetic material from threatened species such as white and black rhinos.”
According to a report by Marca, dog cloning through Viagen typically costs between $50,000 and $85,000.
Brady later reflected on his decision to clone his dog, explaining it stemmed from a desire to help his family cope with the tragic loss of their beloved pet …
PREVIOUSLY ON HEADLINE HEALTH:
‘Abandoned and scared’: Man arrested for leaving dog tied to fence in NH
Report: Countries Worldwide that Restrict Dangerous Dog Breeds
Couple hurt in bear attack, family’s dog contains bear until cops arrive
