CNN – Krispy Kreme’s partnership with McDonald’s to sell its doughnuts at all of the burger chain’s US restaurants didn’t turn out as sweet as it thought.
The doughnut chain announced in its earnings release Thursday that it is “reassessing the deployment” of the rollout, with the partnership pausing at 2,400 locations.
The deal was intended to expand the reach of Krispy Kreme, which has far fewer locations than McDonald’s and relies on grocery and convenience stores for most of its sales.
Last year, Krispy Kreme and McDonald’s announced the unique arrangement, with the intention of the sweet treats being sold at all of McDonald’s roughly 13,000 US restaurants by the end of 2026.
McDonald’s recently registered its worst quarter since the height of Covid-19 as customers rein in their spending …
