9 Big Changes You’ll See at McDonald’s This Year

Upgraded burgers, celeb collabs, and lots of chicken are on the 2023 menu.

Eat This Not That! – McDonald’s is working to make 2023 its best year ever, with big plans already in progress for global expansion, refining its legacy menu, making technology and innovation a central focus across the board, and a few sweet and savory treats in between.

The Golden Arches are about to blast further into the future, with diners getting treated to more personalized and convenient experiences, like digital ordering and convenient order-ahead, grab-n-go locations.

It’s in part thanks to the popularity of the McDonald’s loyalty program, which is currently offered in 50 markets, with over 25 million active digital customers in the US alone.

So get ready to have it your way, way more this year. Here are some of the big changes you’ll see at McDonald’s this year.

1. Upgraded burgers from bun to beef

The smallest tweaks can elevate an average burger to a great burger, and McDonald’s is trying to reach its highest potential by rolling out several major upgrades for its signature burgers this year.

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These upgrades include using softer toasted buns, ensuring cheese is perfectly melted, cooking white onions directly on burger patties, and adding extra special sauce to its famous Big Macs. McDonald’s is also paying extra attention to detail during the actual cooking process

“We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever,” Chef Chad Schafer, the senior director of culinary innovation for McDonald’s United States arm, said in a statement in April.

McDonald’s plans to implement the upgrades at all of its restaurants in the United States by 2024, though some lucky cities on the West Coast are already starting to see the changes.

2. Faster, more efficient operations

McDonald’s took a major step forward in this initiative in early April when it shut down its offices as part of reported mass corporate layoffs and a major company restructuring.

Exactly how these changes will affect actual customers remains unclear for now, but fans can hope that streamlined company operations translate to more seamless McDonald’s experiences …

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