What Does Unicorn Actually Taste Like?

(Please don’t say chicken.)

Food Business News — It’s showing up in snack cakes, cereal, beverages, ice cream, and gum.

It may taste like birthday cake, cotton candy, cherry or strawberry:

  • Kellogg Co. recently launched a limited-edition Unicorn Cereal, featuring birthday cake-flavored, loop-shaped cereal with “fun crunchlets,” and limited-edition Pop-Tarts Unicorn Power toaster pastries with a cherry filling and a unicorn design printed on the frosting.
  • Ferrara Candy Co. unveiled Brach’s Unicorn Horns fruit-flavored candy corn.
  • McKee Foods Corp. debuted Little Debbie Unicorn Cakes, which are “sparkling strawberry” snack cakes.
  • Target’s Market Pantry brand introduced Unicorn Magic ice cream, featuring pink fruity ice cream with a sour blue raspberry swirl, frosting swirl, and glitter candy bits.
  • From Polar Beverages, new Unicorn Kisses sparkling water has been likened to “fruit-flavored chewing gum, with hints of strawberry, watermelon, and violet.”
  • And earlier this year, General Mills added a unicorn marshmallow to its Lucky Charms cereal.

These product introductions follow last year’s buzzed-about launch of Starbucks’ Unicorn Frappuccino, a blended beverage featuring mango syrup and a sour blue drizzle.

Many locations ran out of supplies early, and the drink reportedly generated more than 180,000 hits on Instagram in a week.

The Unicorn Frappuccino was inspired by a trend of unicorn-themed food and beverages posted on social media.

“We see the unicorn trend as an evolution of the trend of all things rainbow,” Pinterest told Food Business News last spring …

Read the full story at Food Business News. 

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