Famed QB advises Boomers “stay up to date on all CDC recommended adult vaccinations.”
| Headline Health – NFL Hall of Famer and Super Bowl champion Terry Bradshaw is again a hired gun for the pharmaceutical industry.
Back in 2005, Bradshaw teamed up with GlaxoSmithKline to pitch its antidepressant drugs.
This time, Bradshaw is hyping a pneumonia vaccine for Pfizer, according to a press release from the pharmaceutical giant.
In a campaign called All About Your Boom on the Pfizer website www.knowpneumonia.com, Pfizer says:
“With a little help from the exuberant Terry Bradshaw, the All About Your BoomTM campaign shows people 65 or older how pneumococcal pneumonia could disrupt their lives.”
The following is a press release from Pfizer …
Pfizer: Terry Bradshaw and Pfizer Encourage Boomers to Understand Their Risk for Pneumococcal Pneumonia and Take Action to Help Prevent It
All About Your Boom™ Campaign Highlights Importance of Adult Vaccination Against Potentially Life-Threatening Disease
NEW YORK, NY, September 12, 2018 – Football legend Terry Bradshaw and Pfizer unveiled the All About Your Boom™ campaign today to educate Baby Boomers about pneumococcal pneumonia, a potentially serious bacterial lung disease that, in severe cases, can be life-threatening.
The campaign aims to reach the more than 47.8 million adults 65 years or older in the US,1who may not be aware that, even if they are healthy, they are at an increased risk for pneumococcal pneumonia because the immune system naturally weakens with age.
All About Your Boom™ encourages Boomers to speak with their healthcare providers about CDC-recommended adult vaccinations, including vaccination against pneumococcal pneumonia.
Campaign spokesperson Terry Bradshaw is many things – a FOX NFL* analyst, actor and TV personality – but he’s not a risk-taker when it comes to his health. “I’m just getting started on all the things I want to do in life,” said Bradshaw.
“That’s why it’s important for me to do what I can to lower my chances of getting a vaccine-preventable disease, like pneumococcal pneumonia, which could hold me back from doing the things I love. That’s why it’s so important for me, and other Boomers, to stay up-to-date on all CDC-recommended adult vaccinations.”
To drive awareness of the risk of pneumococcal pneumonia, even among healthy older adults, Pfizer and Bradshaw created a video sales pitch for Bradshaw World, a fictitious timeshare resort featuring unusual amenities that mimic some of the symptoms pneumococcal pneumonia may cause, such as coughing, difficulty breathing, high fever, excessive sweating, shaking chills and chest pain.
The video sheds light on some of the potential physical effects of pneumococcal pneumonia that could take Boomers out of their routines, and in serious cases, could put them in the hospital.
Adults 65 or older are encouraged to talk to their doctors or pharmacists about whether vaccination is right for them, especially because pneumococcal pneumonia can strike anywhere, anytime and may start quickly with little warning.
“It is better to help prevent disease than to treat disease – at any age,” said Luis Jodar, Ph.D., Chief Medical and Scientific AffairsOfficer, Vaccines Medical Development, Scientific and Clinical Affairs, Pfizer Inc.
“Pfizer Vaccines is committed to helping adults 65 or older understand that they have an increased risk for vaccine-preventable diseases, like pneumococcal pneumonia, so they can make informed healthcare decisions to help protect themselves.”
To learn more about the campaign and pneumococcal pneumonia, go to AllAboutYourBoom.com. Source.
Other Pneumonia Prevention Tips from the American Lung Association
Wash Your Hands
Wash your hands frequently, especially after blowing your nose, going to the bathroom, diapering, and before eating or preparing foods.
Tobacco damages your lung’s ability to fight off infection, and smokers have been found to be at higher risk of getting pneumonia. Smokers are considered one of the high risk groups that are encouraged to get the pneumococcal vaccine.
Be Aware of Your General Health
Since pneumonia often follows respiratory infections, be aware of any symptoms that linger more than a few days.
Good health habits—a healthy diet, rest, regular exercise, etc.—help you from getting sick from viruses and respiratory illnesses. They also help promote fast recovery when you do get a cold, the flu or other respiratory illness. Source.
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