McDonald’s, KFC Make Minority Kids Sick: Report

Screenshot: NY Post

Fast-food giants “target” blacks, Latinos with greasy, sugary foods: report 

| New York Daily News – Food companies take aim at black and Hispanic youths with “ads almost exclusively for fast food, candy, sugary drinks, and unhealthy snacks,” said a report released Tuesday by researchers at three U.S. universities.

In 2017, 86% of the advertising dollars spent on food ads went toward promoting fast food, candy, sugary drinks, and unhealthy snacks on black-targeted TV programming, said the study.

Fast food marketing “contributes to disparities in health”

“Unhealthy food marketing aimed at youth is a contributor to poor diets and related diseases, like obesity, diabetes, and heart disease,” Salud America! said in a statement. “Targeting Latino and Black youth with unhealthy marketing contributes to disparities in health.”

Between 2013 and 2017, the companies boosted their spending on ads targeting black television viewers by more than 50%, “even though their total advertising spending on all TV programming declined by 4 percent,” the study found:

“Black teens saw more than twice as many ads for unhealthy products compared to white teens in 2017.”

Kraft Heinz, General Mills, Hershey, PepsiCo and chains such as KFC, Taco Bell, and Pizza Hut were the biggest targeters of black and Hispanic youth.

They were also bombarded with ads from Mars, Nestle, McDonald’s and General Mills. How Government Makes Us Fatter and Fatter

“Target advertising for products that are high in sugar, fat, sodium, and calories to Latino and Black consumers is a public health issue,” Salud America! said.


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