“You want marijuana sauce on that?”
Carl’s Jr. insists cannabis burger “is not a stunt”
By Danielle Wiener-Bronner, Apr 17, 2019
CNN Business – Carl’s Jr. is testing out a cannabis burger to stay at the forefront of the CBD trend.
The chain said on Wednesday that it will sell the “Rocky Mountain High: CheeseBurger Delight” at one location in Denver for just one day (April 20th, of course).
The burger features a sauce infused with CBD, or cannabidiol, a non-psychoactive hemp derivative.
“It is something that feels right for the brand”
Though the promotion is limited, it’s not a stunt. The burger chain is using the test to determine whether a CBD burger belongs on its permanent menu, said Patty Trevino, senior vice president of brand marketing for Carl’s Jr.
“It is something that feels right for the brand,” she told CNN Business. “We are all about innovation.” 2 Million Kids Vaping Marijuana
Food, beverage and other consumer goods companies have been trying to figure out how to capitalize on growing interest in ingredients like CBD.
Consumers are increasingly seeking products that offer an extra something, like increased energy or better gut health. CBD may fit the bill: Some studies suggest the CBD can help treat inflammation, pain, anxiety and seizures.
Carl’s Jr. isn’t promoting any possible functional benefits of CBD, Trevino said. The Complete Guide To Medical Marijuana For Seniors
Carl’s Jr. is hoping to please their customers, whom Trevino said tend to be interested in new trends. It’s also chasing “future Carl’s Jr. customers that are younger,” said Trevino. Read more.
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