The country’s #1 selling cereal will be free, but should you eat it?
Honey Nut Cheerios – the only popular cereal with a higher sugar content is Fruity Pebbles
| General Mills creates buzz with Amazon Prime Day cereal promo – but we’re calling it a sugar promo
(Alicia Kelso, Food Dive) General Mills is celebrating “Amazon Prime Day” — July 16-17 — by giving away a free family-size box of Honey Nut Cheerios to Prime members who purchase $40 or more on Prime Pantry, according to Yahoo Finance.
In addition to the box of cereal, these customers will receive $10 off their order.
On July 16, the free cereal offer will extend to Prime members who make a qualifying purchase on Amazon Fresh and Amazon Prime Now.
Last year’s Prime Day was the biggest sales day in Amazon’s history, and the company added more Prime members in one day than ever before. While it didn’t disclose specific figures, Amazon said “tens of millions” of Prime members bought something on Prime Day last year, up more than 50% from 2016.
That is a really big audience for General Mills to showcase the country’s top-selling cereal.
According to IRI, a Chicago-based marketing and data firm, Honey Nut Cheerios generated more than $656 million for General Mills last year.
The Big Food manufacturer, and other cereal companies, could certainly use a bigger, more captive audience of engaged shoppers to bring some excitement around the wilting category. According to IBISWorld, cereal sales dropped 17% from 2009 to 2016.
Additionally, General Mills, like other major CPG companies, has been hindered by higher transportation costs and has had to scramble to find cost-saving measures. Encouraging online sales through Amazon’s delivery network could perhaps alleviate some of this pain.
By putting the spotlight on Honey Nut Cheerios, General Mills also sets up its flagship cereal for new growth or, at the very least, better accessibility. The number of American households that buy their groceries online is expected to grow from 23% now to more than 70% within 10 years, according to a report from Food Marketing Institute and Nielsen. Read more at Food Dive.
Your Favorite ‘Healthy’ Cereal Is Actually Full Of Sugar
(Elana Lyn Gross, Women’s Health) Cereal has come under fire in recent years for being sneakily packed with calories and highly-processed carbohydrates (or in some cases, mold!).
And now, one of the most popular cereals—Honey Nut Cheerios—is facing new scrutiny for its surprisingly high sugar content.
A recent New York Times report looked at America’s best-selling breakfast cereal to see if it actually was as healthy as the packaging on the box makes it appear. (Among other claims on the box, the cereal is billed as “heart healthy,” saying that its soluble fiber content can help lower cholesterol). But the cereal also is sweet tasting for a reason.
As the Times pointed out, a quick look at the label shows that three of the top six ingredients in the cereal are sweeteners: sugar, brown sugar, and honey. It has nine grams of sugar per 3/4 cup size serving.
The nutrition label has some other telling signs about how “healthy” Honey Nut Cheerios are compared to other popular cereals and even other Cheerios cereals.
Honey Nut Cheerios has about nine times more sugar per serving than Cheerios.
Honey Nut Cheerios has more of the sweet stuff than many of the sugar-filled cereals marketed toward children.
The only popular cereal with a higher sugar content than Honey Nut Cheerios is Fruity Pebbles, according to an Environmental Working Group analysis that also found that one cup of the cereal had more sugar than three Chips Ahoy! cookies. Read more at Women’s Health.