3 Rules To Make Sure Your Anti-Aging Products Actually Work

Top dermatologists reveal basic rules for effective skincare products

(GRACE GOLD, WOMEN’S HEALTH) Anti-aging products have always been popular, from cold cream treatments to caviar-laced moisturizers. And the desire for them shows no signs of slowing, either: According to 2016 industry projections, the anti-aging product market will grow to over $331 billion by 2020.

But with so many choices on shelves already, how do you know what will really work—and what products are simply placebos? We asked two leading dermatologists for help sifting through the noise. Here are a few basic rules to follow:

RELATED: Victoria’s Secret models’ diet tips revealed

1. Buy Power Ingredients

Familiarize yourself with ingredients that have significant studies proving their efficacy, says Shereene Idriss, M.D., of New York City’s Union Square Laser Dermatology.

“Key ingredients to look out for are retinols (which promote cell turnover) and hydroquinone (which helps lighten dark spots); alpha hydroxy acids such as glycolic acid and hyaluronic acid (which help exfoliate the skin); antioxidants like vitamin C (which ward off damage from free radicals), and of course, SPF,” says Idriss. Top formulas will even combine ingredients for healthier, more younger-looking skin.

2. Do Some Research

That said, even if a cleanser or cream contains a good ingredient, it can be difficult to know how pure and effective it really is, says Arisa Ortiz, M.D., Director of Laser and Cosmetic Dermatology and Assistant Clinical Professor in the Department of Dermatology at UC San Diego. Do your research and pick products from reputable brands, she advises. “My favorite product lines are Alastin, SkinMedica, Neocutis, and Skinceuticals,” says Ortiz, who uses these brands on her own skin.

If you’re in doubt about a skin-care product, talk to your dermatologist for recommendations or visit cosmeticsinfo.org, a consumer site from the Personal Care Products Council with extensive information about the safety, testing, and regulation of cosmetics and personal products.  READ MORE AT WOMEN’S HEALTH